madelinelaliberte


HIP HIP Hill HoLLi DaY!
July 2, 2011, 2:40 pm
Filed under: Uncategorized

Hill Holiday stood out to me in comparison to all my other site visits. Ever since interning in Times Square I have had this newfound glory for advertising and flashing lights. Something about the big billboards and flashy signs intrigues me. The presentation I received at Hill Holiday was extremely insightful in terms of traditional advertising and how successful their business has become with clients like Verizon wireless and Frios. I use Verizon Wireless so I was very interested in learning the different approaches they took in advertising their products.

Sports are another interest of mine, so when they showed us how they utilized sports venues I was very impressed. They came up with really clever ways to have individuals interact with the Verizon products. People were able to experience these products and in return consider whether or not they wanted to purchase them. By allowing consumers to interact with the product before they consider buying it I think it offers a very trusting relationship between the buyer and the product.

Another thing I really liked about Hill Holiday is that they gave us food! I thought they set up the presentation in a way that made all of my classmates and I feel very comfortable. They were all truly welcoming and you could tell just from waking around the office that they were all comfortable and joking with each other. I remember distinctly waking past a poster of Lindsay Lohan and someone had drawn a cigarette in her hand. Even that I found to be creative!  Overall I found the experience of Hill Holiday to be an amazing opportunity to see first hand how an advertising business works together to create ideas for their clients.



“The Real World… NYC”
June 23, 2011, 11:16 pm
Filed under: Uncategorized

Since arriving in New York City, I have grasped a sense of what the ‘real world’ is like. Through this Elon program I have been given many wonderful opportunities to meet different people and talk to alumnae that were once in my position a couple years back.  While exploring Wall Street earlier this week my classmates and I went to two outstanding corporations called Ketchum and Young & Rublicam. Both presentations offered a lot of insight on what to expect in the real world and how important marketing yourself is.

            I am a strategic communications major at Elon and public relations is the field that I want to go into once I graduate. Ketchum which is a public relations agency gave me a lot of insight on what to expect within the field and I was also able to meet several of the people who actually work there. Before having the opportunity to go to Ketchum I was unaware what the company generally did and what it was known for, but that I have a basic understanding of Kethchums role it is an organization that I found to be very professional and I hope to apply there once I start job hunting!

One of my favorite portions of the presentations given at Ketchum was when two of the social media employees described their typically responsibilities on a day-to-day basis. They told my classmates and I that they generally go on social media websites such as Perez Hilton and research new trends within the media. Depending on the newest popular trends it is their responsibility to tell Ketchum employees how they  can apply these new trends within the business in the most beneficial way possible.

I was very impressed that we were able to meet with Ketchum employees considering it is such a well-known amazing company. Everyone within the company that presented to my class gave us their business cards and told us that if we ever had any questions to contact them. I found this to be very professional of them and it made us all feel very welcomed.  Overall this experience has been wonderful and I look forward to the next presentations.



“I WANNA WAKE UP IN THE CITY THAT NEVER SLEEPS…”
June 20, 2011, 3:52 am
Filed under: Uncategorized

Frank Sinatra once said, “New York, New York I want to wake up in that city that doesn’t sleep.” For some reason these lyrics have played in my head ever since I was a little girl. It wasn’t until I was seven years old and my mother took me to Times Square to see the TRL studious that I really grasped a sense of Frank Sinatra’s hit debut “New York, New York. It was

Times Square

Times Square

almost bedtime and I remember looking out my hotel window and seeing the lights and advertisements glaring from the high buildings. I knew that one day I wanted to live in the New York and be a part of the city that never sleeps.

Since then I have had an extreme fascination with Times Square and it’s influence on America. When given the opportunity to intern in New York City, I knew exactly where I wanted to be. Through many interviews and phone sessions I was able to lock down my internship at MTV for integrated marketing. This meant a couple of things to me. Not only would I be receiving one of the greatest opportunities ever given to me but I was also going to be working in the heart of Times Square.

Having the opportunity to intern in Times Square has allowed me to really observe the area and be in awe at all the constant changes. Aside from being a major commercial intersection in New York City there is a lot of history that goes into making it the place it is today. At the junction of Broadway and Seventh Avenue stretching from West 42nd to West 47th Streets lies decades of history my imagination has been waiting to explore.

Through extensive research and observations I have been able to grasp an understanding of the neighborhood and its changes over the years. It wasn’t always flashing lights and tourists; it has gone through decades of transformations making it the neighborhood that it is today.

Before all the glitz and glam Times Square was surrounded by countryside used for farming and breeding horses. Around the time of the American Revolution, the area belonged to a man by the

John Scott

name of John Morin Scott who was a layer, military officer and statesman.  Scott served under George Washington’s lead was the last of Washington’s generals to argue against surrendering Manhattan to the British. Many claim it was because he had a large amount of landholding there including what is now Times Square. His large manor house was located on what today is known as 43rd street. Once the war ended, Scott retrieved his Manhattan estate and became New York’s first Secretary of State. Overall Scott had a tremendous impact on setting a basic foundation for the Manhattan area and seeing its potential.

A century later it became one of John Jacob Astor’s most prized possessions. As the city rapidly expanded over time, Astor would sell his lots to hotels and other real estate purposes and eventually made a fortune off it. New York Times publisher Adolph S Ocks reached new heights (literally) with expanding the newspapers and persuaded Mayor George B. McClellan  to construct a subway system.  Between the years of 1830 and 1860 the Astor family built a neighborhood that remained exclusive until the 1890s. (Jackson)

The twentieth century brought many changes to this area in Manhattan. In 1904 New York City was on the verge of tremendous changes including the naming of Times Square on April 8th. (Feirstein) Before it received its name as Times Square the area was known as Long Acre Square.

Long Acre

(Times Square History) Only three weeks after it was renamed, the first electrified advertisement appeared on the side of a bank on the corner of 46thStreet and Broadway. (Cross)The changes didn’t just stop there, the opening of the city’s first subway system and the celebration of New Years Eve in

New Years Eve in Times Square

Times Square were also new improvements that would impact the city for many years to come. (Securing New Year’s Eve In Times Square) The New York Times erected a new building nearby on 43rd street. To commemorate the new site, Adolph Ocks staged the New Years Eve spectacular that began the tradition of the ball dropping up until the 21st century. (Jackson)

Times Square became known as the Crossroads of the World for achieving its iconic world landmark and its symbolism. (The Crossroads of The World) In 1913 entrepreneur Carl Fischer led the Lincoln Highway Association at the intersection of 42nd Street and Broadway to be the Eastern Terminus of the Lincoln Highway. (Weingroff) This became the first road across the United States which originally spanned 3,389 miles coast-to-coast.

Overtime Times Square continued to rapidly expanded becoming a place of music halls, shopping, theaters and upscale hotels. It’s crazy to imagine a place that was once filled with green grass and animals being replaced by tall buildings and flashing lights.

Throughout the 1910’s and 1920’s Times Square were closely associated with celebrates Irving Berlin, Fred Astaire and Charlie Chaplin. Times Square took received the nickname “The Tenderloin” because it was considered the most desirable place in all of Manhattan. During the 1930s the number of visitors increased due to large-scale tourism and business travel along with a decline in religious and moral strictures. In 1927-28 a record was set when 264 shows were produced in 76 theaters. (Jackson) Times Squares expanding reputation made it a desirable place for many tourists.

Although there were many great improvements during this time, Times Square was also stricken with crime and corruption in acts like gambling and prostitution. The 1930s were hard years for everyone. The Great Depression had just hit and the economy was at an all-time low. Times Square’s attitude

NYC 1930s

and reputation changed during this time due to a corrupted neighborhood filled with sex shops and adult theaters. (Sex and the Square) Cheap grinder houses offered continuous showings of sexually explicit films. From 1960 to 1990s Times Square continued to have a bad reputation throughout America. Times Square was not considered a dangerous place to visit.

In efforts to clean up the reputation of the area, Mayor Rudolph Giuliani (1994-2002) led an effort to clean the city up and regain its once golden reputation. Giuliani increased security, closed pornographic theaters and pressured drug dealers to relocate. Because of this effort, it once again became of place of tourist – friendly attractions and nice establishments.  Places like ToysRus and Ripley’s Believe It or Not made Times Square a lively place again.

These tourist friendly attractions and nice establishments were the reasons I was interested in Times Square to begin with. Through extensive research I have been able to grasp a sense of Times Squares history and personality over the years. It has transformed in many ways and experienced many hardships. The Great Depressions was defiantly a low-point for the once golden neighborhood. The bright lights and constant entertainment weren’t always accessible and there.

 

Resources:

Cross, Heather. “Times Square Neighborhood Guide.” About.com. N.p., n.d. Web. 15 Jun 2011. <http://gonyc.about.com/od/neighborhoodguides/a/timessquare.htm&gt;.

Feirstein, S. (2001). Naming New York: Manhattan places & how they got their names. New York: New York University Press.

Jackson, Kenneth T. “Times Square.” The Encyclopedia of New York City. Second Edition. Yale University, 2010. Print.

NY.com, The Paperless Guide to New York City. (n.d.). Retrieved June 19, 2011, from http://www.ny.com/

“Securing New Year’s Eve in Times Square.” Military.com. N.p., n.d. Web. 17 Jun 2011. <http://www.military.com/news/article/securing-new-years-eve-in-times-square.html&gt;.

“The Crossroads of The World .” Pbskids.org . N.p., n.d. Web. 17 Jun 2011. <http://pbskids.org/bigapplehistory/arts/topic15.html&gt;.

Times Square Alliance – Times Square: Then and Now – Timeline. (n.d.). Times Square – Official Site. Retrieved June 16, 2011, from http://www.timessquarenyc.org/then_now/then_now_timeline.htm

“Time Square History .” N.p., n.d. Web. 17 Jun 2011. <http://www.nyctourist.com/times-square-history.php&gt;.

VR, Macbeth . “Sex and the Square .” Times Square Crossroads of the World . N.p., n.d. Web. 16 Jun 2011. <http://www.timessquare.com/NYC__/Times_Square_History/Sex_and_the_Square/&gt;.

Weingroff, Richard . “The Lincoln Highway.” N.p., n.d. Web. 16 Jun 2011. .

Pictues:

http://www.lileks.com/NYC/timessquare/longacre.jpg

http://missrosen.files.wordpress.com/2010/06/nyc1930s.jpg

http://graphics8.nytimes.com/packages/images/photo/2007/08/24/20070824RIPL/19382031.JPG



FlaSHinG LiGhTs…
June 19, 2011, 3:54 am
Filed under: Uncategorized

Times Square has always been the area within New York City that grabs my attention the most. I remember being a young girl and telling my mother the only place I wanted to go was Times Square so I could see the bright lights. Twelve years later and I still feel the same way I did as a girl. A lot have changed since then, but one thing has stayed the same, my curiosity of the bright advertisements flashing at me from every angle.

After completing a large amount of research on Times Square, I have discovered many interesting things I had previously been unaware of. The material of information that was the most shocking to me is how after the Great Depression Times Square became extremely dangerous. The

Times Square

overwhelming amount of sex theaters within the area attracted the wrong group of crowd. Luckily Mayor Rudolph Giuliani (1994-2002) was able to pick up the broken city and push for reform. Today it now stands as an amazing attraction for people all over the world. I was completely unaware of this before doing my research so it was great to discover that the people of New York wanted a change and actually followed through to make it happen.

Through all this research I can easily say that the greatest thing I learned was that you can’t judge a place by the way it looks in pictures and on TV. Things become extremely fabricated through mass media and often time’s things aren’t always what they seem. Although I am still as in love with Times Square in comparison to when I first visited, I can easily say with the material that I have discovered the area wasn’t always golden and successful. It has certainly had its ups and downs and it will continue to grow over the years.

2011 New Years Eve in Times Square



Bright Lights, Big City… That’s Where I Want To Be
June 12, 2011, 4:16 am
Filed under: Uncategorized

The streets of New York City offer many struggles yet many opportunities. Even though I am from Rhode Island, which is a mere four-hour car ride, I have encountered many difficulties adjusting to the city life. At every street corner there is rich diversity and people of all different demographics. I’ve  been to New York City several times already and I am still trying to figure out the subway system, how I’m going to afford the expensive food along with how to resist spending money all the tempting stores.

I can only image the difficulties an immigrant would encounter if they had to move from their homeland to the city. Everything within New York City is about ten times more extreme.  If I were to immigrant to the United States from another place my first priority would be to find some type of shelter. If I am able to find shelter then I can get myself situated for my long journey. It would have to be somewhere extremely cheap because I wouldn’t have a safe amount of funds to mess around with. Once I was able to find shelter, my next priority would be to learn the culture of the city. I could do this by just simply roaming the streets of New York and observing. Observing is going to be key within my experience immigrating to the United States. Since I don’t speak the language I would have to quickly adjust and attempt to learn a basic understanding of English. Since I wont be from the area, I would need to be extremely careful that people don’t take advantage of me.

This past week my class attended the Tenement Museum, which is on the lower east side of Manhattan. While being there I was able to grasp a sense of the living conditions of immigrants in the 1900s. I was literally in shock at the poor conditions that thousands of immigrants had to encounter. Considering the wide range of culture within New York City I feel as though the language and job would come naturally over time. It would certainly not be easy, but I realize that a lot of other people are experiencing the same situation. I Feel as though immigrants in the 1900s compared to now would experience relatively similar situations. I believe the main difference that an immigrant would experience is the technology that has grown between now and then.



Times Square
April 27, 2011, 11:31 pm
Filed under: Uncategorized

The area that I have decided to explore is Times Square, which is located at the intersection of Broadway and Seventh Avenue. Ever since I was a young girl I would tune in to watch Carson Daly on TRL and countdown the seconds until the ball dropped on New Years Eve. In the background of all these exciting events on television I would see Times Square colorful lights bright up the city. I remember visiting Times Square with my eighth grade class and seeing the Naked Cowboy play his guitar and looking in awe at all the advertisements on the buildings.

I’ve always been interested in advertising and marketing, so I consider Times Square the

TRL

perfect place to explore. It is in the only neighborhood with ordinances requiring building owners to exhibit illuminated signs. The Times Square district is considered one of the most

Naked Cowboy

sought-after areas for national and international advertising. The electronic screens and neon colors create quite the scene for the public. Everyday more than 10 million viewers see live shots of Times Square through nationally televised programs.

Times Square is nicknamed “The Crossroads of the World,” and has achieved the status of a landmark that symbolizes New York City and more importantly the United States. I believe this area best represents me because it is the place that I admired when growing up. I remember always begging my mom to bring me to Times Square so I could see all the lights and people. I consider myself a busy person and when I think of busy places Times Square comes to mind.

Different Places Advertising can be seen in Times Square:

  • Recepta Signs – Make over 1.5 million daily impressions
  • Street Pole Banners – are photographed more than 100 million times per year
  • ABC Super sign – 3,685-square foot electronic icon
  • Fox Screen by Sony – video display offers high definition images
  • MTV 44 ½ – offers the biggest HD video screen

For more information click here!



The Courthouse District, Chinatown, Little Italy, and NoHo
April 14, 2011, 6:03 pm
Filed under: Uncategorized

While exploring the multiple street corners within NYC, I found myself interested in the neighborhood including The Courthouse District, Chinatown, Little Italy, NoLita, and NoHo up to 9th street. This neighborhood has a variety of different entertainment and cultures. I decided to choose this neighborhood because I thought it had a lot of cdiversity and history that I wanted to explore.

Little Italy provides lively sights and sounds of Italian cuisine and culture. Much of Little Italy has been absorbed by immigrants from China, because of this Little Italy has shrunk and Chinatown has been absorbing much of the space. All that remains of Little Italy is a single street, which serves as a restaurant. NoLita is an abbreviation for North of Little Italy, and it consists of many Italians. Considering the culture of these neighborhoods many of the people are either tourists or locals. Unlike the busy streets of Chinatown, NoLita and Little Italy, NoHo offers a different atmosphere. It is a small area and is one of the most expensive and desirable neighborhoods in Manhattan.

After observing the photos I was able to distinguish that this neighborhood was old and worn. There was a lot of graffiti, chipped paint, dirty streets, and bars on buildings. Everything is very close together and much of the space is under some type of construction.

It is both a residential and commercial area. All areas have residents living there, but it is also considered commercial because there is a variety of shops.

These pictures also offer a whole new world in which I have never experienced. A variety of cultures spread throughout these streets. From the Italian and Chinese immigrants that traveled the world for new opportunities, to the native born New Yorkers wandering their familiar streets. I am beyond excited to explore these avenues myself and dive head first into these cultures I have yet to embrace.